Whether it’s for anxiousness and high-stress levels, occasional sleeplessness, post-workout recovery, everyday aches and pains, more and more people are turning to CBD products. The Brightfield Group expects the hemp CBD market to hit at least $16 billion by 2025. but, the industry has a significant barrier to this success—CBD isn’t water-soluble. But nanotechnology is solving the problem and improving the bioavailability of the potent, non-intoxicating wellness supplement.

What Does Water Soluble Mean?

Water solubility means that a substance can dissolve in water, and this characteristic is essential for supplement companies looking to create products that are ingested orally. The result of water solubility is always the same—the primary part enters the body’s bloodstream and goes throughout your entire body faster than non-water-soluble substances.

Where is Water Solubility Used?

They use water solubility in a variety of industries. One specific consumer good that uses water solubility is your favorite sports drink. Chemists use water-soluble chemicals to create medicine for different diseases and illnesses, such as cancer, Parkinson’s disease, Alzheimer’s disease, depression, and anxiety.

Why Is Water Solubility Necessary?

Water solubility is necessary for many reasons. Water-insoluble substances don’t fully digest, and this means that the active components cannot enter the body’s bloodstream and deliver their benefits. Without water solubility, it’s costly to offer a high enough dose of active ingredients to be effective.

Why Is Water Solubility Important For CBD?

CBD is fat-soluble, which means it mixes with oil and doesn’t dissolve in water, making It difficult for customers to know how much they are ingesting during each use. This problem makes it hard for consumers to learn the correct dose, leading to an increased chance of uncomfortable side effects such as fatigue, nausea, and diarrhea.
It’s also responsible for customers not taking a high enough serving and feeling like CBD doesn’t help them. It’s best to remember that hemp extracts were just made legal in the U.S. in 2018. Before December of the same year, companies could only use imported hemp and extract the compounds from stems and leaves. The passage of the 2018 Farm Bill finally gave brands access to hemp flowers to make their products. This historical change was step one of improving the quality of CBD oil.
Many buyers are only learning about bioavailability now. With traditional supplements, people tend not to think about how much of each compound they get when they take a daily vitamin or mineral.

How Is Water-Soluble CBD Different From ‘Regular’ CBD?

CBD in its ‘regular’ form is not water-soluble. Even when companies add CBD to water and other liquids, it moves and doesn’t readily absorb into the bloodstream. The result? Users wait for one to two hours to feel any effects.
Nanoemulsions make the cannabinoids easier for the body to absorb, which is why it works faster. This benefit means that water-soluble CBD takes effect within 20 minutes, whereas regular products can take one to two hours.

What Is Bioavailability?

Bioavailability is the percentage of a substance that enters your body’s bloodstream. It’s a way to measure how the effectiveness of each dose. High bioavailability means that the body quickly absorbs a product and has the potential to have more significant effects.

High bioavailability is essential for CBD products because:

  • It allows the consumer to quickly and effectively digest the product. Instead of waiting an hour to feel the therapeutic effects, they can start taking it and feel immediate results.
  • Companies can make sure they give customers the right amount of CBD with each serving. They don’t have to worry about the consumer not knowing how much CBD is in each product.
  • Increased bioavailability allows companies to lower the serving size, which decreases costs. Reducing the overall cost of CBD products is the key to reaching new customers.

What Causes Problems With CBD Bioavailability?

One reason for low bioavailability is that it’s not naturally water-soluble. Even after companies add CBD to water, it stays suspended in the liquid and doesn’t absorb as easily.
A compelling example of this process is when you add coconut oil to hot tea and drink the mixture together. It’s not until the oil mixes with the hot liquid that you can drink it in one gulp.
The natural state of most oils or lipids doesn’t dissolve in water, so when your body receives an oil-based supplement, it doesn’t digest as well, and you lose some of the doses during this process.
Some consumers might find this misleading. However, it was the only way to deliver an effective CBD dose until the past few years. Now that CBD companies use nanotechnology, they can bypass many of these concerns.

What Is Nanotechnology?

Nanotechnology is a process that uses tiny particles to carry out different tasks. The new tech allows manufacturers to increase bioavailability with nanoemulsions to deliver CBD through the bloodstream. A water-soluble CBD compound means the body more readily absorbs it, which is why it works faster and better than traditional methods.
Using nanotechnology to achieve water-soluble CBD is the only way companies can increase bioavailability. It’s a way to control the absorption of CBD and ensure the consumer gets an effective dose.

What Does This Mean for Customers?

When you look at CBD oil nanoemulsions, you’ll notice that it’s essentially the same product—but with increased bioavailability. Instead of taking two or three 25mg gummies to feel the effects, you can take a few drops of a brand that uses nanotechnology. The biggest impact nanoemulsions have on customers is that brands can lower the serving size and price of CBD.

Water-Soluble CBD FAQ

Here’s a quick overview of why nanotechnology is essential for hemp extracts.

What does water-soluble CBD taste like?

  •  Water-soluble CBD has a stronger taste than ‘regular’ hemp extracts. However, most brands offer natural flavors that mask the potent taste of nano CBD.

Does water-soluble CBD work faster?

  • Yes. This improved bioavailability is why some brands call water-soluble CBD ‘fast-acting.’

How Does nanoemulsion affect the endocannabinoid system?

  • Nanoemulsions affect the ECS in similar ways as ‘regular’ hemp extracts. Since they’re both CBD, your body absorbs it the same way.

Is the dosing different from ‘regular CBD’?

  • With improvement to bioavailability, brands can lower dosing suggestions because you’re getting more per serving.

How Can I Take Advantage Of Water Solubility?

It’s always better to take advantage of the latest technology. If you are buying CBD for your business, be sure to look for companies that use nanoemulsions because they will allow your customers to achieve the highest effects from your serving size.
It’s also important to remember that everyone is different, so not all CBD products work for everyone. Nanotechnology allows certain companies to manage bioavailability better than others, but you still need to find a method for using CBD that works best for you.

How Do I Find The Right CBD Product?

Different CBD brands are still flooding the market. So it can be time-consuming to find the best one. If you have a little patience and do your research, there are some excellent online resources to use when choosing the right hemp supplement to fit your customers’ needs.
One of the best CBD products you can buy is CannGoods white label CBD. CannGoods uses nanotechnology to develop water-soluble CBD, making it easier for your customer’s bodies to absorb the product.
You don’t have to worry about not knowing how much CBD is in each product because CannGoods has the right amount of CBD with each serving.