The rise in popularity of powder-based ingestible products is notable. Any grocery store you walk into has an aisle for protein powder and meal replacement shakes in plastic containers. You may even have a few tubs or bottles of them in your pantry or fridge right now. The science behind protein powders, meal replacements, and nutricosmetics and their benefits are intriguing. And with the boom in sales of these products comes the opportunity for brands to take advantage of their success with all-natural powdered CBD products. This article takes a dive into the three advantages that make these types of powdered-based products so popular and how brands can capitalize on applying them to CBD.
What are Protein Powders, Meal Replacements, & Nutricosmetics?
By definition, a protein powder is a body-building supplement. They provide the user with different types of protein derived from whey, casein, and soybeans, as well as peas, rice, potatoes, or hemp. It is most popular among people and athletes who work out and train regularly because of its ability to help build muscle and repair tissue quickly.
Meal replacements can come in the form of meal bars, shakes, or soups. They are intended to replace a regular, sit-down meal of solid foods. They are usually are much lower in calories and can be used to aid weight loss. Other types of meal replacements are intended to help people get enough calories, with added vitamins, minerals, and proteins.
Nutricosmetics are any nutritional supplement that benefits the skin, hair, nails, etc. For example, vitamin B supplements support healthy hair growth. These products seek to enhance natural beauty from the inside out. It is no wonder these products have become so popular! The facts speak for themselves. The meal replacement market is expected to hit 25 billion USD by 2025. That is an increase from 18.01 billion USD recorded in 2020. Not only did the whey protein market record a 9.4 billion USD profit in 2020, but it also is projected to reach 18.4 billion USD by 2027. Globally, the nutricosmetics market should reach 12.6 billion USD by the year 2024.
At face value, these products may seem nice. But they are certainly not necessary. So why are customers flocking to the powdered-based products aisle?
1. Consumer-Friendly
Powdered-based products are very user-friendly. They are easy and on-the-go ways to keep a healthy lifestyle. You can add a scoop of protein powder to your venti latte or drink a meal-replacement shake! These are great ways to fit essential nutrients into a busy life. Not to mention the added benefits of better weight management. A powdered CBD product steeped with your afternoon tea would be a simple way to calm your nerves before a high-profile work presentation. Or it could be an effective way to drift off to sleep at bedtime.
2. Longevity
Powdered supplements have much longer shelf lives than their liquid counterparts. Ready-made meal replacement shakes usually expire within about one year of being made. On the other hand, powdered protein can last as long as 19 months to two years if stored properly. Businesses, in particular, need to take this fact seriously. Powdered CBD products can be made in large amounts. That will lower your supply chain costs. Your customers will not say no to a quality nutricosmetic product with a small hit to their pocketbook.
3. Versatility
Powdered products are one of the most versatile ways to add helpful supplements to your diet. They can be mixed with different liquids such as cow’s milk, soy milk, and almond milk as well as water, coffee, and other drinks. They can be added to foods like a homemade blender shake, oatmeal, yogurt, or even sprinkled over ice cream! Most of the powders come in different flavors. The most popular ones are chocolate, vanilla, and strawberry. However, there are other options such as cookies and cream, peanut butter, unflavored, and so many more! Powdered CBD is especially water-soluble, making it easy to blend into any water-based food product.
Powdered CBD Products
CBD products and powdered ingestibles are a perfect match for each other. Given the clear advantages and the rapid growth of the overall market, it makes sense for your brand to look into CBD powdered products for your customers. The powdered CBD market is waiting for you to take advantage of it! Our formulations team is ready to help you create these products that fit your brand. Contact us with questions or help to select your CBD product line.
